How to maximize Amazon sales with creative product shots?

16 mins read

It’s critical that you invest in an Amazon FBA store that attracts customers and maintains their interest because what they see can frequently determine whether they will stay on your product listing or leave it.

The easiest way to achieve this is through excellent Amazon product Photography.

You undoubtedly already know how great your products are if you are an Amazon FBA seller, but until a consumer sees your product in person, all they have to go on is the listing images on your page.

Because of this, the top Amazon FBA sellers, not only have the greatest products, but also have excellent product listings on Amazon. These listings attest to the worth and caliber of your goods and prove the legitimacy of your business..

In this blog, we will provide you all the information you need to succeed in Amazon product photography, enabling you to get the perfect shot.

DIFFERENT TYPES OF AMAZON PRODUCT PHOTOGRAPHY THAT AMAZON FBA SELLERS CAN OPT FOR:

Amazon Product photography is a customized art form. Product photographs are available in a range of formats and uses, much like your online company probably offers a diverse range of goods and services. Some are highly specialized and should only be used in certain situations, while others are for daily usage.

It’s critical to comprehend the distinctions between each style of product photography and the optimal methods for capturing them, regardless of whether you wish to keep your product shots visually uniform or mix and match them in a sophisticated way.

The six most popular product shot types, together with information on when to utilize them and how they appear in action, are included below:

The Single Shot

The solitary shot, one of the most popular styles of Amazon product photography, features just one item in the frame. These are frequently used to highlight specific Amazon products apart from the entire collection in product catalogs, banner ads, and product pages.

Group photos

 Group photography showcases your product’s diversity and breadth, providing the buyer with a more comprehensive understanding of what you have to offer. It is frequently utilized for product kits and collections. These pictures are ideal for commercials and listing images postings since they offer customers a glimpse of your brand overall rather than just one particular item.

Lifestyle shots

Here’s the kind of product photos where you can showcase your products in use.

Lifestyle photos are frequently produced with a model to tell the tale of your Amazon product and demonstrate to potential buyers how they may utilize it in their everyday lives.

Lifestyle images are great for social media, emails, advertisements, and other visual channels since they draw attention and give your products a more individualized feel, even though they can also enhance individual shots on your product page.

Overall Shots

One typical problem when purchasing online is that you can never be sure how big a product is in person. Product images might be misleading, even when product descriptions might provide an item’s proportions.

However, by using scale shot, you may give your buyers a clearer notion of a product’s actual size by contrasting it with other commonplace products. This will boost your clients’ confidence when making online purchases by enabling them to see yourself using your products in daily situations. 

Detailed pictures

Detailed photos assist show particular product aspects that a standard photo could miss, such as jewelry and other little objects, or products with small subtleties that call for a close-up.

To get those delicate photos, this kind of product photography frequently needs certain lighting conditions and equipment configurations, like a macro lens.

Putting together images

Unbelievably, consumers are concerned with packing.

Customers want a consistent purchasing experience from the moment they visit your website until they make a purchase and receive their product in the mail. Therefore, even if your product is fantastic, your buyers may notice if your presentation is lacking.

Additionally, to offer your visitors a preview of what to expect, why not showcase the elegant, branded packaging that comes with your products on your product page?

Packaging photos show the product along with its packaging, which could be a label, bag, or box.

AMAZON PRODUCT PHOTOGRAPHY TECHNIQUES AND PROCEDURES:

Of course, product photography can appear a little scary to those of us who don’t know the difference between a Nikon and a Kodak. Additionally, buying pricey photography equipment is just not an option for small enterprises on a tight budget.

Fortunately, it’s much easier to take high-quality pictures now than it was ten years ago. Improving your ecommerce photography is probably easier than you think, given that the majority of us carry around a 12-megapixel iPhone camera and that many high-end editing program are getting more reasonably priced.

DIY STUDIO FOR AMAZON PRODUCT PHOTOGRAPHY:

Here, we’ve included some helpful hints and doable instructions for creating your very own do-it-yourself picture studio at home.

1. Configure your backdrop.

Selecting the appropriate background for your photo not only helps to maintain attention on the subject of the shot, but it also makes post-production editing easier. To make photo retouching and object removal easier, consider utilizing a white or light backdrop.

Fortunately, purchasing an expensive backdrop is not necessary to get the ideal shot. There are a few reasonably priced solutions that will work well:

2-Shooting shots of tables

You may want to get a white sweep from Amazon if you plan to do multiple photo shoots. However, if you prefer to build things yourself, you can use a roll of white paint to create your own chair-mounted sweep.

To assemble, just press the rear of the chair up against a wall and attach the craft paper above the chair, letting it drop to the floor. When you arrange your goods on the chair in this way, the vertical and horizontal planes will seamlessly transition into one another.

To achieve the same seamless look, you may also fasten the sweep to the top of the chair and let the paper fall down the side.

However, you’ll need to spend money on a stand-mounted sweep like the one below for larger items like furniture. Alternatively, you can attach white craft paper to the wall using the same technique as the chair-mounted sweep.

3-Light tent

A less expensive alternative for a background is to construct your own light tent, often known as a light box. The translucent walls of this wireframe box aid in distributing light evenly around the subject of concentration.

You will need a plastic storage container with the lid off that can be put on its side in order to construct your own.

Next, use white paper to cover the bottom and all other sides for a more even distribution of light.

Finally, add an artificial light to either side of the container. If money is tight, you may even use natural light coming in from a nearby window.

REASONS WHY AMAZON PRODUCT PHOTOGRAPHY IS IMPORTANT FOR YOUR AMAZON FBA BUSINESS:

1. Exceptional photos elevate each customer interaction point.

93% of consumers claim that looks is the primary determining factor in their purchase decisions, according to surveys.

Should that be the case, you shouldn’t put off taking your product shots.

Instead of only reading or hearing about your brand, the majority of customer encounters with it should have some kind of visual aid that allows them to picture it. This implies that your product images ought to be used on all of your marketing materials, social media accounts, product pages, packaging, and other areas.

2. One essential component of branding is product imagery.

Branding should be the cornerstone of every aspect of your company, not just the logo on your website or the label on your packaging.

You may use  product photography to tell your brand’s story in Amazon digital ads, Amazon marketing events, email updates, and social media postings.

3-Product Images

Although there are many ways to be creative with your Product photography, you should have a solid balance of the two primary product image kinds on your product page because they are required in different situations.

Images with a white background and simply the merchandise.

These are frequently the most prevalent kinds of images found on product pages and catalogs. These images emphasize the product itself mainly because of the plain, uncomplicated background, frequently showing the item from several perspectives.

 Natural or situational images.

These listing images showcase your product in use, frequently with a model or other related products, to truly make your brand come to life. This fosters a more intimate relationship between your company and your customers by enabling them to see themselves using your product in daily situations.

However, increasing your Amazon SEO may also have the unintended consequence of degrading your image.

Since time is money, a lot of customers won’t wait around for an online business that loads slowly. Therefore, it’s critical that you optimize your product photos to get the highest quality possible while simultaneously paying attention to how quickly the page loads.

Fortunately, you can optimize your photos and strike that balance with free minifying tools.

Last but not least, give your product photographs accurate names and use metadata and keywords to raise your search engine position.

We are primarily visual consumers. Therefore, even if  goods and copies are of the highest caliber, customers will be able to tell if the quality of your product photographs isn’t up to par.

Your brand’s overall image and the quality and value of your goods are reflected in your product photos. When executed correctly, it can eventually lead to higher conversion rates and more revenues.

Edit your photos.

Postproduction is about to begin.

Retouching your  Product photos is still a crucial stage in the process, even if you have hopefully already taken a couple that you like. This will transform your shots from mediocre to outstanding and guarantee that the lighting, composition, and quality of every product photograph on your website are all the same.

Color correction, object removal, and lighting modifications are all possible with retouching.

Of course, using the photo editing software a few times will make it appear laborious at first, but you’ll be able to quickly get through post-production. 

Take several photos and assess each one.

It’s time to finally witness your product photos in action!

When you’re ready to start taking pictures, keep in mind that your initial shots may not be the best, so take multiples. To determine which shot works best, try it at various positions, angles, and distances.

When you think you’ve taken enough photos, transfer them to a computer so you can view how they turned out—you can’t really tell from the tiny screen on your camera what you took. Utilizing an application such as Adobe Lightroom to arrange your images and start editing could be beneficial.

Although it may seem obvious, selecting the appropriate camera is crucial for producing high-quality product photos.

Of course, you shouldn’t feel compelled to spend a lot of money on a beautiful DSLR camera if you don’t intend to undertake photo shoots on a regular basis or if you have a limited budget.

You should be fine if you already have an iPhone in your back pocket because smartphone technology has advanced significantly. To capture the ideal photograph, you may always experiment with lighting or dress up your backdrop in photos.

CONCLUSION

Product photography on Amazon is crucial to the online success of any vendor. Not only can you present your items in the best possible light, but you’re also giving prospective customers useful information about them.

Finally, as the Amazon marketplace becomes more and more competitive, your listings’ captivating, high-quality Amazon product images have the power to stand out and boost sales.

After reading this post, we hope you have a better idea of the significance of Amazon product photography as well as how to obtain the greatest images for your products.

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